italian kitchen designs south africa
- good morning, everyone. welcome to mornings with mayesh. i'm just gonna giveeveryone a couple of minutes to come on in and we'llget the show started. let me bring out my notes. so i just wanted to welcome everyone. i would love to hear whereyou guys are watching from. say good morning and putdown where you're from. if you have any questionswhile we are talking,
go ahead and add thoseto the comments as well. i will try and cover asmany questions as possible as long as we're on schedule because we have a really packed show and i have a very specialguest, eddie zaratsian, today. so we're really excited toshare him with you guys. i have my usual, davetagge and shelley anders. shelley is having a littlebit of some speaker issues so she's trying to figure thatout before we get started.
so she might not bejoining us but we'll see. it'll be a surprise. i'm also excited about today's show because i can have fourscreens up all at one time so that means when i share myscreen, my computer screen, i don't have to get off. it's a little bit noisy in my background. can you guys hear that? i don't know but those are my dogs.
i work from home so sorry about that. they're usually sleeping right about now. and, so sorry. hopefully, it's not too loud for you guys. hi, sarah from jacksonville. welcome to the show. debbie, good morning back to you. good morning to lita. patricia from canada, hello.
jennifer from san diego,good morning, good morning. karen, jennifer. i love these, i love these too. i get so many great feedbackcomments from you guys on the show. i'm gonna turn down my gain a little bit. hopefully, you can hear me still well. and yeah, everyone seemsto really enjoy the content from the show and that's reallyjust because of you guys.
you sending great questionsand we get to answer them and i love doing this. and so welcome. so it is february already. it's after valentine's day. can you believe it? did you guys make it? i would love to hear howvalentine's day went for you guys. for me, it's kind of a nice week
because it's quiet for my team. no one's bugging us and wedon't have to talk to anyone and we try to stay out of everyone's hair so we get a lot done on our end. so it's a good week for me. so hello, keep on coming in guys. while we're getting started,please share this show with your flower friends. letting them know that it'sstarting, that would be great.
just hit the share buttonon facebook and share that. say hello in the comments,post your questions and just let everyone knowabout this super cool live show that happens every month. next show will be march13th so be sure to join us and also, as you guys probably know, but just in case you don't, this show is brought to you by mayesh design star flower workshop.
it's our workshop tourthat we're doing this year. we're stopping in a lot of great cities. next up is charleston. i sold even more tickets over the weekend so if you don't have your ticket yet and you wanna go to charleston,make sure you get that because we are already halfway sold out. it's coming up in mayand we're going to be at the cedar room.
it's a beautiful venue soi hope you can join us. we're also going to be in thesan diego, santa barbara area. no, santa barbara, oxnard area. huh, sorry about that. they're totally in twodifferent places, right? so in the oxnard area, santa barbara, we're also going to be and we just added a new date for seattle. super excited about that.
we'll be in salt lake. and so just reallygreat spots for you guys to do our workshop with kaylee young. she's an amazing design star and i don't know if you guys been able to check out her first two videos but be sure if you haven't do that. alright guys, we are gonna get started. let me bring it dave up andlet me check on shelley too.
it's the fun, live video scenarios where we just got to go with the flow. hi, dave. - good morning, yvonne, how are you doing? - good, how are you? - i'm good, thanks. - shelley, can you hear us? - i can hear you, can you hear me? - i can hear you, girl.- yeah.
- loud and clear. - your video camera looks a little high because you're like at thevery bottom of the thing but if that's why we have tosee you, that's totally cool. you're like chin's cutoff. - fix this. - [dave and yvonne] there you go. - is that better? - yeah.- much better.
- okay.- yeah. all right, great, great, great. all right, let's get started, guys. let's talk about what's goingon in the world of flowers. i do wanna say that we don't have a link how we normally do with the flower for a long one update from purchasing. our servers went down so theyhad worked on a document. they were gonna send it tome and then we don't have it.
so as soon as our servers go back up, we're gonna get those updatesup on our blog for you guys and i'll send out a link. so just stay tuned for that. but dave and shelley,you wanna take the floor? - sure, i'll jump right in. today, our featured flowersare beautiful blooms imported from japan and italy. so good morning, buongiornoand ohayo gozaimasu.
- ohayo gozaimasu. japanese flowers are gorgeous, on trend and in all of our mayesh locations from roughly decemberthrough may every year. they grow giant sweetpeas, ranunculus varieties, super tall gloriosa. no one does wow factor likeour friends in osaka, japan. the naniwa flower auction hasquickly become a powerhouse of unique flowers withincredible range of variety.
and talk about vase life. we actually vase testedsome of the giant sweet peas and their tall gloriosas here and they lasted over a week and a half, which is pretty downright amazingfor such a fragile flower. - right. - so we did get some photos here. that's the noel red cosmos. - sorry, we're you talking about gloriosa?
i'm sorry. i'm sorry, i put them inorder that were in a document so here, there's the glorosia. - we can go in any order you want. there's a giant gloriosa. i pose with them so you can kinda see how long the stem length is on them. - yeah, it's crazy. - yeah, it's amazing how tall they are
and how long they last. and they come in a bunchof different colors too. they come in yellow, they come the traditionalkind of reddish color, they also come in a white witha little bit of pink in them which is really cool for bridal work. that photo there actuallyrepresents our open house japanese products showcase with the amazing ranunculusvarieties and the sweet peas
and you can see the scale again. the length on the gloriosa is really tall and the amazing blue astilbewhich i am told is root dyed. - wow.- where you put the dye in the root and thewhole plant takes it up. so i need to do more research on that because i had never heard of that before. but it's pretty amazing actually, people that don'tusually like dyed flowers
were drooling and eyeing over it. - very cool. - yeah. these are a variety of ranunculus and i do not know the name. i apologize. i've done as much researchas i can to find it. maybe one of our viewersknows or one of you. just amazing, the tubularstructure of the petals
and the variation of color. these were more of a ball shape, they had kind of that center that looked almost like rudbeckia where it has a little kindof cone in the center. so just super unique and moody colors which are hot, hot, hot right now. - yup, moody. - this is beni shikibuvariety of sweet pea.
they're doing all thesedifferent variations and i really like the different tones that you can get out ofthere from light to dark, the ombre in there is really awesome. - yeah, i love it. - yeah, and of course thenoel red cosmos which are, they have a coupledifferent range of color from the chocolate allthe way to this bright red that they do and giantflowers for ranunculus,
i mean for a cosmos too, just amazing. - yeah, but how wide of adiameter do you think they are? - i'm guessing they'reprobably about an inch to an inch and a quarter across. and generally, a cosmosabout only three-quarters of an inch across. - okay, cool. - so very large and very vibrant color. - yeah, that is.
- oh, let's see. and the and this, sorry. - okay, so moving on tosome of our italian product that's available right now. these are the giant icelandic poppies. and they do come in themixed color bunches. as far as i know, wecan't get them in solid one color bunches. but it's kinda cool because it gives you
a bunch of different tones to work with in your arrangements. and these blooms open up amazing. i mean some of them are almost like three, 3 1/2 inches across. - wow. - just gigantic poppies. - i love it, love it, love it. - they are gorgeous.
- amazing, amazing. they're also doing really cool. anemone varieties. we open this one up here. this is the tiger stripedor the tiger tail. very popular, very cool. as you can see, it's just amazingstriations of color in it. so it really pops, it makes a wow factor. - great, and those are thepictures that i have so far.
- yeah, that's i thinkeverything i gave you there. so as with any of mayesh'sexclusive luxe blooms, the pricing can fluctuate, a lot of this stuff is bought on auction so it's supply and demand. if it's popular, it's probablygonna be a little more money so if you're planning on using any of these type of higher-end flowers, make sure you talk toyour mayesh rep first
so that you can kinda get an idea of what the price structureis gonna be for that. - awesome. you have anything you wanna add, shelley? anything you think that'ssuper hot right now? - the japanese spirea is gorgeous. we love it too and it's very long lasting. i actually have some to show you, guys. really pretty, it's really popular.
everyone loves it. - cool. - it's just lovely. it's really, really popular. holds up really well. yeah, all the gorgeouspictures dave showed you. that product holds up extremely well. a lot of the japanese ranunculus, i've used it in display arrangements here
and it can last three to four weeks. no exaggeration and it still looks good even when it fades out. we have more. i've got here to show you live. yeah, i have some of that. that's really pretty. - i love it. - butterfly ranunculus.
- yeah, they're really gorgeous. but yeah, it's really longlasting and gorgeous product. it's really worth the money. - awesome, thanks guys. so we're gonna start with ourfirst question from morgan. she wants to know whatis the best way to stay on top of new varieties coming to market and current flower listavailability by month. and morgan, you timing is impeccable
because we just recently launched our seasonal product guide. and this document contains 12 months worth of availability listsin one single document. i can't talk today, i'm sorry, guys. so we're gonna post the link for you. it's a cool download. you can the guide today. it's great to use for yourconsultations, planning,
great reference tool. if you're onboarding newemployees and you want them to get to know what's available when, this is the guide to that with. but remember, that thisis to be used as a guide, not a bible, right? we deal with mother nature and availabilities are forever changing. so it's a good kind of reference thing
just to kind of win approximately but still work with your sales rep for those types of things. and i mean even then,sometimes stuff happens and you can't get something. but we always try your best. so, it's our new flowerguide, check it out. and then for keepingup with new varieties, i think come in to the show.
this is a great way of doing that. check so every month and thenalso if something new pops up, i try to post it on the blog. if it's something likesuper new and super cool, like just recently, i posted about our freeze-dried garden roses that we have now at all of our branches. they're special order, its unique. we need about two weeksto get them in for you
but just again, it's a really cool product especially because ifyou're paying attention to kind of trends and thingslike that on instagram. i don't know about you but i'm seeing a lot of dried designs. so freeze-dried gardenroses, a great way to add that kind of pop anda little bit of color. it's muted but still likereally beautiful colors. they come in, they're really great.
so check out the blog post if you haven't. and then obviously, instagram. we're always posting on instagram. so obviously, i want you to come to mayesh for new varieties, but dave, shelley, do you guys have any othertips and advice for morgan? - yeah, i mean also just saying, obviously, coming to us and taking look at our instagram feed.
we're really progressiveabout posting new things and we follow a lot ofreally progressive florists and we post and repost and we grab a lot of what they're doing. we follow a lot of really cool florists and we like to share what they're doing. as a company, we stay pretty progressive and i like to post thingsthat i see and dave does too and we we try to stay on trend.
i think as a whole, i thinkthat's what we're all about. so just staying on topof what we're doing. and we all try to do that, yeah. - exactly. so, here's the link guys. i put it up on the screen. i love that i can do thatit's my favorite thing ever. so check it out. all right, let me find thatand we're gonna move on.
so jamie is asking about tweedia care. because it has a milky sap, should it be processed separately? will it affect the water in arrangements and shorten the life of other flowers? is it toxic? and what about other milkysapped flowers and vines? i use tweedia a lot so iwant to use it properly. thanks.
guys? - tweedia also knowsas oxypetalum caeruleum is a relative of the milkweed family, to the asclepideacea family so they all bleed that milky kinda sap. it is a beautiful flower but that sap is mildly toxic to humansand animals if it's ingested. it has also been notedto cause skin irritation or dermatitis for some people.
as with any flowers that secrete sap, and this includedaffodils, the euphorbias, they should be processedseparately from other flowers. that sap is gonna clog stemsof other sensitive flowers and it will shorten the vase life. - yeah, you do need to rinse it. so, does the same thing like a poinsettia. it sort of seeps out. so cutting it, you can cauterize it
like you do a poinsettia, you can rinse it in hot water and then you can arrange with it, that kind of helps out a little bit. always change the water periodically too whenever you've arranged withit, that kind of helps that. you can kind of bog downthe water a little bit. but it's a fine flower to use. it doesn't hold up as well,sometimes, because of that.
a lot of those sappy flowers, they seep so that kind of shortenstheir base life a little bit so cauterizing it willhelp will help a lot. - good to know, guys. - and additionally, withany of the euphorbias, you wanna make sure you don't get any of that sap in your eyes. it can actually cause retinal damage and some of the varietieslike the euphorbia dog eye,
it grows like weeds in some states, and from experience, i've had friends that have had problems withgetting it in their eyes so. - oh, wow. - keep it out of yourface, wash you hands. - yeah, be careful. all right, guys, thank you, i love that. great tips. roxanne wants some tipson how to open peonies
with tight buds and anemones. - poenies, the key hereis to receive them well in advance of your event, as with any flower thattakes time to open. a single bunch poenies can have buds in completely differentstage of development so you're gonna really haveto have time and patience to stage them for your event. always start out by hydratingthem at room temperature,
removing all the foliagewill be under the water line. use a floral food that'sintended for bulb flowers. as they are a bulb flower, they're gonna need those special nutrients to keep the blooms from thecolor from fading and whatnot. as your buds begin to open, you can move them into thecooler to slow the development as you're waiting for thenext set of them to come open. so it's really a juggling actwhen it comes to staging them
to get them all open at the right time. - and i am just a huge advocateof using flowers in season. and peonies, their mostbeautiful when they're in season and so when you're orderingthem out of season, you can expect them tolook like golf balls. and so they're harder to open and they're not gonna do what you want and so i'll never forgetwhen i was a florist and i used to order frommayesh orange county,
judy was my sales repand she gave me this tip to slam them on the counter and that kind of helpedpop them a little bit and i tried that tip. and it does work a bit,a bit but it's still, it's the heartbreaking forwhen it won't perform for you and i don't know why but they always want to bunch them with one big bloom and the rest of them look like marbles.
it's so frustrating so, youknow, just don't sell them when they're out of season. you're just gonna get disappointed and just try to rememberthat they have their time and they are gorgeous during that time. sell other flowers. and there's beautifulroses and other beautiful, ranunculus are in season, sell those. there's gorgeous hanois andothers at that time of the year.
try to focus on theflowers that in season. that's my advice.- right. i agree but we are kindof spoiled right now because people are growingpeonies all over the world so they're availablealmost all year round now. and depending on thecountry from of origin, they can really vary in size. we get really spoiled. the oregon-sized peoniesare just humongous
compared to everything else. so you compare it, it'snot apples and oranges. - yeah, yeah. i think she also addressed anemones which, those are nyctinastic orthey're sensitive to light. they will open better under bright lights so you can follow thesame hydrating directions as the peonies movingopen blooms to your cooler to keep in stacis.
they tend to open quitequickly at room temperature, i've noticed so youdon't need to stage them as far in advance. but just remember, bright light is gonna help those openbecause of their nature. - yeah, and again theythey don't ever have much trouble openingwhen they're in season. it's when they're reallytight, underdeveloped that you have the problem with them.
so i think it's whenthey're early in season that you usually havedifficulty with them. so they take a little more time to open. - good to know. moving on, susanne has aquestion about using tulips in a design. is there any way toprevent them from drooping? - no. - i like that they droop though.
i actually get sad wheni when they're all droopy and they're all over the place. and then what you'regonna be talking about and then you put them inand then they all perk up and then that makes me sad, actually. - it is part of their charm that they have all themovement and drama in them. so you really want to embracethat part of their nature. tulips are phototropic whichmeans they're gonna continue
to stretch and grow towardsany bright light source. some people say you canrotate your vase daily to keep them from floppingover in one direction because they're always tryingto lean towards the light. you can cut, i'm sorry,you can condition them directly under a bright light so they're reaching upwards instead. by nature, there's reallyno way to keep them from their behavior butif you do cut them short
in your arrangements,it can help compensate for some of that movement. i know in bridal bouquets,you kinda have to cut them a little bit shorter thanwhere you actually want them to compensate for that growth so they're at the right length. - yeah, and to clarify,there's a difference between drooping and wilting. so if your tulips arehanging over in the vase,
they're soft, that's wilting. drooping is a naturalgraceful curve of the tulip. that's how they, they are gonna do that. that's what they're supposed to do so make sure they're not wilting. and then dave's right there. phototrophic, they're one the few flowers actually continue togrow after they're cut
like a gerbera daisy. you'll notice the gerbera daisy, they'll grow off of a wired stem. they grow towards light. so again, moving them doing allthose things will help them. i move with you, yvonne, i hate it when they growstraight up out of the vase. they look almost stiffen andunnatural when they do that so i always reposition them.
in designs, you can also allow for that. cut them shorter in your design like david mentioned them in the notes to compensate for that in your design. sometimes, i won't evenadd them in my design until the day it's going out so that they don't lookstrange in the design. sometimes, you'll design with them and then they'll grow out of the design.
they are a funny little flower. you have to kind of work with them and learn to work with themand know how to work with them because they do move. they don't stay stationary in the design. so that's some kind ofcool thing about a tulip. and they they'll open up,they don't stay, right? they open. they do all kinds of fun things, so.
i think they're fun. gotta embrace their quirkiness. - absolutely. - so susanne had anotherquestion about kangaroo paw and pods and how they seemed to wrinkle. is that an indicator of aging or sensitivity to cool weather. what do you what do you guys think about? i actually had to do alittle research on this.
kangaroo paw or anigozanthos,which is the genus, they are prone to dehydration because they have a lotof hairs on the stems. it creates a lot of surfacearea for transpiration which is the natural evaporationof water from a plant through petals andstems and leaf material. you could try using a quickdip solution before hydrating in your favorite floral food. we've had kangaroo pawslast seven to 10 days
in our floral cooler ifthey're properly hydrated. since they tend to dowell at a normal floral, cooler temperature here in phoenix, and as far as them dehydrating, it could be that they werejust not properly conditioned to begin with or maybe theydid have some age on them. it's hard to backtrackand tell at that point. - yeah, we have we have a localgrower that grows in here. they're tremendously tall.
actually, i've posted a picture with some and me that were my height. and they seem to do betteri think out of the cooler but mostly, when i've noticedthem going bad is just age. they're just not doingwell for me from age. - good, good to know. our next question ismore about of the holiday that we just had. from carrie, she said,just curious how other
small flower shops handle avalentine's day craziness. how soon do they start designing, both water-based and foam-based designs? shelley has some thoughts on there but while she's talking about that, i'd love to hear you guys in the comments from you guys that are watching, what do you guys do? how do you prepare for this holiday?
shelley? - well, the best thingyou can do is plan ahead with hard goods first. you can prep containers,obviously, that's easy. you can do that monthsin advance, actually but a couple of weeks in advance by getting your containersprepped with tape, floral foam, wire, anything like that first. you can also make all your bows
if you do bows on your vases. any hard good stuff, alwaysorder that in advance if you're doing balloonsor stuffed animals or whatever you shop normallydoes for valentine's. vase arrangements, you can pre-prep. you can do your greens ahead of time. you can definitely do thatthree to five days in advance if you have a largeenough cooler to store. you can also do your flowers ahead of time
if you're doing longlasting flowers like roses, lilies and carns and you anywhere from three to five days inadvance, you have the store it. you don't, then youhave to plan accordingly but you can definitely worktwo to three days in advance. if you have enough space, definitely, i would do two to three daysin advance out for sure. and if you have the space, make sure that you have some tables set up
and set those tables up in days. and your monday through friday or whatever however the holiday falls, and set those days up. i'm sorry, there's weird noise going on. it's not here. - i hear that, real noise. - distracts me a little bit. but you set your days out andthen set your arrangements
out on those days and getyourself super organized. a lot of times, we're not usedto that volume of delivery and so we have end up with our shop just covered in arrangementsin there everywhere. so make sure you have a room. a lot of florists have asemi truck that they rent and they stage out theirarrangements that way. so whatever you can do tohelp yourself get organized is really your best plan of action.
but you should not be afraidto make your arrangements in advance, especially, greening. that saves you a ton of time and then you can justpop all your roses in. but don't be afraid to do that. - good, good stuff. - check your water andmy biggest pet peeve on the vase arrangements going out, change your water before theyleave your establishment.
there's nothing worse. a beautiful arrangement,it could look spectacular but if you have murky water in your vase, it can just kill it. so take the time. and the easiest way to do that is just fill up a bunch of vases and then just pick up that arrangement and switch it out into aclean fresh vase of water.
it'll make your arrangementlook brand spanking new even if it's sat in thecooler for a couple of days. and that'll make a hugeimpression on your customer. change the water. - yes, we talk about water alot if you like on the show. so water is very important. - so important. clean, clean water, folks. clean water.
- clean water. i think it was you that said it. shelley mentioned that as thoughyou would drink the water. that's kind of waterthe flower should be in. you can drink it. - if you can drink it, your flowers would wanna drink it, yeah. so our next one is from marsha and i think this is a great question.
how do i decide how much my budget should be spent on advertising if the majority of my bookingsare coming from referrals, from brides and venues. shelley, i know youhad a few thoughts here and i did as well but you can go first. go ahead. - generally, it's about 10% of your sales factoring in how much rent you pay.
so that rule of thumb isif you pay a lot of rent 'cause you're in a nice neck of the woods. let's say you get a lot of foot traffic, you're in a nice areaso you're seen basically so you don't need to advertise as much. people know where you are, theythey know that you're there so you don't need to spend alot of money on advertising. let's say you work fromhome and nobody knows where you are or you're new.
you would need to pay a littlebit more in advertising. so it's really it's up to you. you're gonna need to figure that out based on people know you, dothey know who you are or not. it kinda works like that andadvertising is expensive. these days with instagram and if you have a lot of followers, you may not need to advertise at all or if you get a lot of referrals,
you may not need to advertise a lot. it depends on you and this is a hard, very hard thing for florists because most of us barelyhave budget for anything, let alone advertising. i wouldn't advertise innewspapers anymore or magazines because hardly anyone is really using that but it may be worthadvertising in social media or, i don't know if facebook is even.
yvonne, you may have thoughtsabout that if facebook is worth doing for that.- i do. - so, but 10% is usually he number. - and yeah, and i think what shelley. what you said about 10% getting started if you really don't have any idea. having that kinda round numberis great but i can tell you, we are a different really large company and i don't spend 10%,nowhere near it, actually.
and my approach is a little bit different. i think, again, itdepends on where you are, with your company, what your goals are. and so i really helpbuild our marketing team and what would be do from the ground up. and so i probably took alittle backwards approach than what the traditional is. and so this is kinda what i did. i just wanted to see like figure out
and i'm speaking to you now, marsha, like what do you want to accomplish? you need to write that down. what are your goals? and then how do you plan onaccomplishing those goals? are you gonna be doing live events? are you gonna do inboundmarketing, social media, print, direct mail? as shelley said, print mayor may not be beneficial
for you but it may. it just depends on your marketand kind of where they are and what they're looking at. you got to kind of dig into that to see. it might make sense to do print because none of your other competitors are and i might still wanna buythat magazine in your area. you don't know. and then like web and in facebook.
and facebook and instagramare kind of tied together now with marketing, with ads and so that's a really great way to kind of do reallytargeted specific messages. but you just got to reallytailor those messages and make sure that you havereally great eye catching content and video. video is super important right now. so just looking at how youwant to accomplish your goals
that you have, written down for yourself then looking at the different costs for all those different avenues to help you realize your goals and look at what you can afford to spend. so you just kind of got acreate a marketing plan, really, and sit down and go through those steps and then look at the tools. so like if you're gonnabe doing social media
and that's kind of youwanna do inbound marketing, that's a huge thing of whatmy team really focuses on and you can do it allby yourself and no help but it's a lot easier tohave things like hootsuite and different tools and i use hubspot now. and so in just creating the content, you might not have timeto create that content but you can outsource it. you can hire someone,you might need an intern
or something like that. so just looking at all the different cost so that way, you trying to see like, okay, these are all the differentthings that i need. these are the things that i wanna do and then also look at what you can afford because if you're really tryingto build up your business, you wanna keep on investingthat money in your business whether it's buying yoursupplies and things like that
but also with your marketing. so obviously, if you really wanna grow then you wanna try, obviously,you need to live so live but also invest as much as youcan into that marketing piece because that's what's gonnahelp you really, really grow. and then if it is wordof mouth and referrals, making sure you're getting thekind of brides that you want. really kind of focus on those personas and that's what you want.
and so if you get a brideand you're like oh my gosh, this is the kind of bride that i, this is my client and youwant more of those clients, then maybe think about likehow can i work with this bride or how can i utilizeimages from this wedding and things like that sothat way you can really, again, focus on the typeof advertising you wanna do and maybe beef up thereferral piece of it too because that's free, usually.
not, unless you're doingkind of influencer marketing. again, so like if youget a bride that you love then that's something elsethat you can focus on. i literally can talk aboutthis kind of stuff though all day long. so if you have more specificquestions, let me know. shut up and move on. - it's so great, such great advice and you did such a greatjob for us so yeah.
- thank you. thank you, i love it, i love it. so i have more marketingnews for you guys as well. and shelley and dave, iknow you guys are busy too and so after my marketingnews, i'm gonna bring on eddie. do you guys have anythingthat you wanna close off with and i can on a kick youguys off if you want. - it's a pleasure being here. send us more questions,we need more content.
don't be shy. - send those questions. i love it. - i just wanted to thank you guys for i just did my first blog for mayesh and i just wanted to thankeverybody that read it and for you guys for supporting me on it. i really appreciate it. - shelley's blog is amazing.
ali is in the control room. i don't think i mentioned that but so ali will postthe link for you guys. it's really a great start of a new series and i'm super excited sothank you for your help with that show. i love this type of content and i'm so happy toshare it with the world. so check it out, guys.
thank you, shelley.- good job, shelley. - thank you, dave. i will see you next month. - bye.- all right, see you next month, guys. - bye, guys. all right, it's you and mefor just a few more minutes and then i'm gonna bring onour guest, eddie zaratsian. but first, i just wanted to talk about
some instagram news, guys. right now instagram istesting out a feature that allows you to shareother people's stories. i don't know about you butfor me, i'm super excited because when i see us tagged in a story, you don't know how bad i wanna share that. i mean there is an easy way to do it without taking a screenshot and then i feel like thatdegrades the point of a story
and so i don't do it. i don't know what to do so i know that there'ssome people out there that already have this feature. i don't know if you guys do. i would love to hear if you do or not. i'll be totally jealous if you do because i don't have it, ikeep on checking all the time. ali's gonna share a link from techcrunch
that talks a little bit moreabout the instagram re-share. check it out, super cool. hopefully that rolls out and when it does, you know i will tell you. if you don't know about it first, i will make sure that you know. so because yeah, again, if aclient like share and tags you, i think it's great tothen highlight that client and then again, it is morekind of marketing buddy
because someone else is talkingabout you and your product and what you're doing otherthan you talking about yourself which is super powerful. my next piece of news. so another reason to makesure your instagram page is a business account is so you can use third-partysoftware like hootsuite. you can use hootsuite no matter what but if you have a business account,
it now allows you to plan, schedule and directly post to your ig account. so i don't know if you guys know or not and i don't know how much planning you do or if you use anything like hootsuite but we use it a lot hereand it was a great tool but it was sometimes frustrating because when you plan your instagram, you like make your post in hootsuite
and then it would give you a notification and you have to go in the notification and then it would open it up in instagram and then you can post it. so it wasn't complicated,it's just this new update is taking out a stuff for you. it doesn't work with things like filters, video, stacks, geo tags ifyou use those types of things. but how great is it thatyou can plan your post
and then move on and forget about it. it just goes. i know i did it this weekend. i'm really bad aboutposting over the weekend. i know you guys are busy so idon't feel that bad about it. you guys are usually busy with your events and things like that. but this is allowing me to doit and kinda forget about it. it's amazing.
so other sites, hootsuite right now is i think the first one to get it because they are an officialpartner with instagram and that's key, guys. if you're using other third-party software and they're not an official partner, your post might not get seen because of the whole fancyalgorithm stuff on the back end. so of other sites likebuffer, sprout, tailwind.
they're working on gettingtheir platform updated with this great functionality,personal profiles. we'll see this update rolled out next year so if you have a personal file and you wanna like post directly to your instagram and planit, that will happen next year but your business doesn'thave to wait to try it out. we're gonna post a link againfrom instagram's business blog so that way, you guys canget more details about that.
two more things i justwanna mention real briefly is instagram is bringingcarousel ads to stories. this isn't rolled out. it's only being used by somereally big brands like gap. but really cool. so something excitingto kinda think about. ties into advertisingfrom our question before. so just be on the lookout for that. and then i don't know ifyou guys have played around
with the instagram type mode. ali, who does a lot of our, you know, creating our stories and things like that, i do a little bit butshe helps me out a ton making everything look beautiful and she loves the type mode. so again, make sure you check that out. if you go into stories andyou kind of scroll over to the left, you'll see atype and just check it out.
it's all different coolfonts and things like that. you can also do it on your pictures. there's a link for that as well so that you guys cansee how that all works because we don't have timefor me to show you that because i have to bringon our very special guest. eddie zaratrian. zaratsian, sorry, ofeddie zaratsian lifestyle and design and tic-tock couture florals.
let me bring him on he's in our lobby and i think you guysare going to love him. i know you guys are gonna love him. hey eddie, how are you? - good morning. - good morning, welcometo mornings with mayesh. thank you so much for joining us today. - it's a pleasure you guys having me on. i'm so excited.
- i know. - so let me tell you alittle bit about anyone who is new in the industryor has been around and doesn't know who i am. - yeah, come on, eddie. - i've been in the floraland design business for about 30 years now. yes, i know some of youare gonna say oh god, you look like a baby but.
- i'm quite old and a well-kept. let's say that, let's put it that way. - i like to refer to guys like you as ogs. you're like the original gangster. you've been around for a while and you have a lot to sharewith us so that's awesome. - you know what, andsharing that knowledge and that experience iswhat i love doing the most. and this is why i now do youtube videos,
i do all these live streamsand these great opportunities to like give back to the community and also educate peoplethat are not in the industry of how to use flowers and how to design and all that great stuff so i'm looking forward to the questions that people have for me. - yeah, so if you guys haveany questions for eddie while we're talking, go aheadand post them in the comments
and we will take them as they go. but just to talk a littlebit more about eddie too, like he's in la, he does a lot of work with big, big companies. just gotta check out his website on tic-tock couture flowers and you can kinda see his client list. it's pretty impressive but he likes to do alittle bit of everything
and from super duper looks to, i know jennifer'stelling me just you know, a nice beautiful designfor your kitchen table. so he has a lot of knowledgeto share with you guys and he does, again, a few different things that i really wantedto share with you guys. so looking at your website, eddie, i see that you offer things rather than just regular floral design.
you have your floral sub, i can't talk. floral subscriptions.- floral. - and shop the video. so can you talk about these offerings and how they piqued customer interest and how successful both ofthese types of campaigns have been for you? - so i did the whole like daily deliveries and obviously, my parentcompany tic-tock couture florals
has been around as wellfor a long period of time and it's a retail shop thatactually does daily deliveries, corporate designs andalso weddings and events. and years ago, i had an opportunity to kind of branch out and domy own brand, eddie zaratsian with restoration hardware which was a great partnership for me. and i got tired, to be honest with you, in being in the daily flour business
and this is why i starteddoing the floral subscriptions and the concept behind the subscriptions are people who are likelove flowers or connoisseurs or want flowers in their house every week. it's kind of designed on two things. either by home, like thespaces you have in your home, like if you were to let'ssay a friend from new york wanted to send you some flowers and they didn't know what to get
because you have a huge houseand you have a lot of money and you don't know what to do with it, we're help we're here tohelp you spend that money and give you that experience of having maybe a three-piece home delivery or it becomes like a monthly thing like a spring arrangementevery month that arrive at your doorstep whichis a designer's choice. we haven't really marketed that lately.
we were planning to do our youtube videos which is the shop the video concept. we saw that a lot of people came to me and asked me for my adviceand where to find stuff and because i shopped the world, i thought it would be a greatidea not only to my consumers but people in the industryto come on my website and order smaller quantitiesif they're not looking at or they don't have the spaceto invest in so much inventory.
and that's being really marketed heavily that starting like thisweek, believe it or not. the videos have been up for about a month and we were doing some testruns and some demographics of what we wanted to reach. i mean i have great following on facebook, i have a great following on instagram and my youtube videosare actually not doing as bad as i thought it would be.
we're getting like some high numbers being that we only have likefour or 5,000 subscribers on our youtube channel, so. i'd like to do things notin a conventional way. i see what's going on in the market, i try to do something completely different because i wanna be the leader and i wanna be starting the trends. it's like remember the succulentsthat came into the market
and everybody started using succulents. well that was the look that i created for restoration hardware whichwas all the very neutrals, the grays, the greens and the whites to complement their brand. so it was a great partnership that i got to express adifferent side of my design which was really moreelevated and sophisticated and a little bit more like pulled back
and like less is more than more is more. what i've done in the past waslike right crazy elaborate. weddings and at events and then we saw a little bit of a gap, it's like oh my god the economy hit and everybody starteddoing their own flowers and then now, we have an explosion again. thanks to social media because we get to see the work
of all different types of artists, floral artists throughout the world and we're inspired by that. as long as we're inspiredand we're not copying, that's a good thing. - so i think now the opportunity, i think that one of the questions that you're gonna ask me later and so i will answer that to you.
i'm not that i'm prepared or anything but it's always good to knowwhere you're coming from. i definitely see the trendbeing a little, again, over the top and peoplespending crazy amounts of money on their decorations,not only for flowers, but rentals and tableware and accessories so it's not only now where the flower had been such a great focus. it's still a great focus
but people are spendingmoney on other details which is great for our work as well. - yeah, for sure. i just have to say, we talked about thisa little bit yesterday but i just wanted to point out. if you guys go to eddiezartsian.com and then shop the video, there's this video called candy confetti.
and i don't know if you guyspay attention to instagram but i just posted the rainbow rose. right, that dyed rainbow rose on there. and i like to do that not because it's myfavorite thing or anything. i don't know if it'sanyone's favorite thing but it causes such a reaction. and floral designers typically don't like too many things that are dyedespecially multiple colors
but i always say if it's usedin the right kind of setting, i think anything can be beautiful. and eddie did this reallygreat candy confetti video using rainbow roses with theselfie vase by the way too, which again is one of my favorite things. i have one, right. you guys see it right back there. you can't see her face butthat's one of the selfie vases from accent decor.
and i just think it's justa really great concept. again, consumers are reallydrawn to colorful things. i think depending on who they are but there are a lot of people out there that love those rainbow rosesand love the dyed product so if you come up withlike a really great concept to show them. hey, it can be used this way. again, it's just somethingthat you get to sell
and have fun with. i just love the concept,i love the whole thing, i love to shop the video,i just love the look of it, i love unicorns as well so that helps. but i think it's cool so make sure that you guys check that out. so you talked a little bitabout the changing economy. go ahead, eddie. what were you gonna say?
- i mean because i thinkthat the most important thing that you should have saidis that it doesn't matter what type of material you'reusing, it's how it's used. the most important and i know that i, being around for 30 years, well, i've been aroundfor longer than that, being in the business for 30 years but like when new products are introduced, because we love natureso much and obviously,
that's not what nature hasto bring us, rainbow roses, but i think if you kindof take that stigma away like it's kind of like not pretty or tacky or not normal, right? it's not sophisticated enough. and i think if it use itin though in the correct sense of design and i think that if you use the material correctly and do it in a fun, quirky,playful way then it works.
it's not gonna work in a verysophisticated modern home having rainbow roses. - right? but we also have acelebrity that loves these. mel b from, we all know who mel b is fromspice girls and she loves. when we sent her like ahuge arrangement of that, she is in love with it. so again, it all dependson like the personality,
it also depends on where it'sbeing used and how it's used and i think that's themost important people. that's how fresh productsare used beautifully. - yeah, yeah, love it. i have feedback, eddie. - yes. - can you plug in your earphones? - let me try to, let me see if it works.
okay, let me see. a quick second. - okay. (audio echoing) - hello, hello? so typical that things like this happen. can you hear me? - i can hear you. - perfect.- oh, i can hear myself now.
that's good. - okay, well, that's good. that's good.- yeah. that's what i want. good, thank you so much. okay, so you touched a little bit about how when you were doingrestoration market, restoration hardware, the market kind of was going down a little bit.
so and you've gone throughseveral dips in the market and still remained relevant. do you have any advice for the rest of us on how to ride the economic waves? - i think, creatively, you have to always be ahead of what's going on and see what the economyand what's going on like whether it's in fashionor the interior world and i think you just have to be in tune
of what's going on around you and based on that, youshould be able to create different things to be able to market it. okay, so instead of lettingthe economy of like okay, well, obviously this isthe direction that we had our marketing plan or this isthe way the business plan was and then suddenly, you're sidetracked. you have to be, not only a creative person like with flowers, you haveto be a creative entrepreneur
to see and know or maybe you don't know, you have to take risksagain to be different. and that's the only thing, like i had at one pointa like a love arrangement before you see all these instagram where there's the lettersmake are made out of flowers. i did that like five years agobefore it was even on trend then i had it at like 1000 or$1200 a piece for it online and people were like there's no way
people are gonna spend that kind of money. we're in like a recessionand i was like guess what, i sold 40 of those inlike one holiday season and that alone, being rebellious. i think not feeding into the general. because there's money outthere that people are making so like why do we haveto decrease our values of what we're good withand not be able to show, people will pay forgreat luxurious product
even though ours is, it dies in a few days but that experience that you give them. there's nothing worththat fresh flowers do when they're received. - both to the sender and the receiver. because the person gettingthe arrangement is gasping and then the person sending it is getting the reaction of that
which is the greatest of all. - right, yeah. - so i hope that answeredthe question, right? - i think it did, yeah. and so do you have any suggestions for how people shouldthink outside of the box, how do they get inspired, whereshould they look to kinda-- - be different. - if you can't travel overseas, right.
i would go to a differentstate and go to see museums and go to see architecture and see fashion and see the culture in that state. each and every country orstage or place inspires me. just the way that people carrythemselves, the architecture. i'm into magazines. i mean i love floral magazines but i don't like floral magazinesfrom like united states. not that i'm sayingthey're bad, they're great
but i am also looking in japan to see their inspirations from there and i'm looking at belgiumand i'm looking in paris and i'm very fortunate becausei have a lot of friends in the industry worldwide. that i'm able to like connect with them and share ideas and like evenwhat's going on with that. and paying attention intuitive in that and then being able to likego oh, that's a great idea.
maybe we should try thatconcept as well, you know? i wanna do pop-up shops afterlike the shop the videos like i wanna create likealmost how these museums or like these candy museumsor those ice cream museums that you see on instagramthat you're going. it's like i wanted like do, instead of like the shop the videos, it's gonna be like an interactive, inner space that people are gonna come
and they're gonna be able to buy products based on like the the look and the feel of what we've created for them. and that's cool. - that would be amazing, yeah. - so it's like not only is it a museum but it's like people aregonna wanna purchase products and that's like you want to like, you wanna evoke an emotion andlike that's how people buy,
their based on emotions. they're not based on likewhat product you're selling. flowers are flowers but isee some of the instagram, things and it's like wow,they're like killing it. they're really killing it because they're doing the right marketing, they're doing the right designsand it's not complicated, it's not fussy and that works. - love it.
i have a question from carrie. she wants to know whatyour go to floral design is right now. - my go-to floral design. i'm one of those neuroticdesigners that i'm never, there's not one particularthing that i like but my favorite of all time just to keep it clean and classic is an all-white arrangementwith touches of green.
always my go-to. i just on instagram didon my story, i said, would you prefer pastelsor green and white? and believe it or not, iwould say probably 75%, it's totally the green and white. and maybe because they're my followers. - but that's what i project and i think probably that'swhere people wanna see more of. simplicity.
- that's great.- really, that's my go-to. - i have another questionfor you, let's see. - from julie and i get todo this cool little thing. so she said what wouldyou suggest for someone who is thinking aboutgetting into this industry at this point in time? - it all depends on where youare and what your goals are. there's a lot of hard work that goes into the floral business
that people don't realize. i don't even think ourconsumers and our clients realize how much work that goes into it. so i try to explain to people, if you're really passionateabout what you're doing, you're gonna make it workbecause it's a lot of hard work. i don't discourage it. it's just a warning thati do because sometimes, people think oh, they'regonna go in a shop,
they're making these prettyflowers and that's the end of it then they forget there's likethe buying of the flowers and then the processing ofit and then the cooling of it and then the making of the flowers and then getting it delivered and then if you're doing events, do you have to produceit and then set it up and then strike all of that flowers. so there's a lot going on, right?
so it's not just pretty thingsbut if you keep it simple and you start simply,right, doing, you know, you have a signature look, maybe like there's fivedifferent signature looks that you keep on promotingon instagram and social media and that's the most comfortable with because then you're notdoing too much inventory and product and hard goods then you keep your costslow and you could make it
a really profitable business. - that's great. - so it's never toolate to start anything. - yeah, i totally agree. i think that's a great way to start. i wanna know what your mostmemorable event has been you've been a part of. - oh god, that's a good question. i think in 2011, well,there's a lot of great stuff
in my career that's happened and i've worked with someamazing artists and performers and actors and actresses but also like high-rankinggovernmental people. and my most memorable to behonest with you, in 2011, maybe a month or two before that. on my vision board, i wrote iwanna work with oprah winfrey and her being in chicagoand me being in la, i didn't see how that wasgonna happen anytime soon
unless i was going to chicago. but for some odd reason,i got a call in december that oprah winfrey waslaunching her own network on january 1st in 2011and i was brought on board to do the florals forthis and i have to say, if you project it, it's gonna come to you but it's a lot of that hard work, right? if i didn't put in that hard work and i wasn't known in the industry,
i probably would neverhave gotten the opportunity so always creating buzz and marketing and opportunities to brandyour company or your name is only gonna be more visible for people who are in this world of technology that we're googling eachother to find out who we are. you're relevant, right? you're relevant to get those opportunities so that event was memorable for me.
the other event in 2011, idid guess's anniversary party. i think it was the 25th ifi'm not making a mistake and i worked hand-in-handwith paul marciano who is an amazing human being. total creative force and visionary. obviously, in the industry and fashion and i ended up designing the party and then i ended up producing it which i'd never signed up for
because i'm not an eventplanner or producer. now, i can do it afterthat kind of experience but here's a party for 2,000 people that you're like dealingwith only not artists but like, you know, the talent and then you're dealing with the ceo and the creative director of the company so there's a lot going onthat i didn't sign up for but it was a good lesson for me
that i think everythinghappens for a reason and god has a true plan for you. you just have to work hardand not be not to expect for you to be given things in life. you create your own path and god gives you thestrength for that as well. anyone else have any questions for eddie? post them now. speak now or forever hold your peace
because we're runningout of time very quickly. - please don't be intimidated by me. i know people always think i'm like this really like sturdy, veryperfect, martha stewart man. but i do my videos, i'mlike (speaking gibberish). but i'm a big goofballand i work with flowers so how could i not be. i can't take myself tooseriously on a daily basis. - i think you're wonderful, okay.
i was just tellingsomebody like eddie's so, he's such a cool guy and i love you. - i love you too. - thanks. okay, i have one last question. so i wanna do this because ifollow gary vaynerchuk, guys. i think i brought him up a fewtimes and he's just someone, he swears a lot so i can'tever show you anything on here 'cause i don't wanna offend anyone
and that's not our thing at mayesh. but it's his thing. so i get a kick out of it. he's really intomarketing, just consulting and investing in things and hedoes these cool pod sessions where he brings like awhole bunch of people that like have nothingto do with each other and they talk about different topics. and one of the questions that he asks
is like what are youobsessed with right now? so i wanna know, eddie, outsideof the world of flowers, nothing to do with this main topic. tell me something that you'reobsessed with right now. - perfumes. perfumes, colognes, fragrance. that's what i'm like obsessed with. i don't know what it is but it's like i have like different fragrances
because i have my palates like so intense. and that i like to smell like a wood and then i like to smell like a gardenia and then i like a citrus smell and so like anybody that knowsme will say in my travel bag or even in my handbag, there's like different colognesin there that are even, i get gifts from clients orthey know i'm obsessed with it so i have one that i'm gonna,
i'm gonna show you thebottle that a friend of mine, she's so incredible. like i may show the bottle soi'm not gonna say what it is but i think you can tell what it is. it says it says blank fabulous and i think it's from tom ford and i thought this islike the coolest gift because it's like, obviously,i know i'm fabulous, but your friends think you'reamazingly fabulous like that
is a great thing. so yes, i'm kind of obsessedwith fragrance right now. - that's very cool. can i talk a little? i'm obsessed with my shar-pei puppy. i have three dogs here and ihave a little shar-pei puppy and i'm obsessed with him. i love squishing his face. it's like a live living stress ball.
and could you just squish it. he's super squishy and he's so fun. and he's sleeping rightnow, he's being so good. okay, i have some questionsfor you if you have some time. you have a few more minutes? - yes, yes, yes, yes, yes, i do. i would love to answer them. well, we didn't even talk about it. when they go to my website, i don't know,
i have my spring workshops that are wedding and spring related that i'm doing in herewith limited students so if anyone wants to goon a eddiezaratsian.com and look at those workshops and sign up. i know some people thatare on live right now that are already signedup from what i can see. so shout out to all ofyou that are coming. thank you.- woot, woot!
- whoo! it's all in the community, right? - yeah.- so we're good with that. so you had a couple more questions for me? sorry about that.- i do. no, no. we posted a link foreddiezaratsian.com earlier. i'll have ali post anotherone to the workshops in the comments so thatway you guys have that.
but let's go to the questions. i lost it, hold on give me second. here we are, here's one. so this is from rebecca. it's really long. i don't know if it will it show it all. oh, it does. covered half of our face. so she graduated from floral designs,
taken a small internship in full design a few summers in portland, oregon. but now she's looking to use her skills to start a pop-up shop. any suggestions on gettingmy foot in the door and getting started? - first, i would start with the concept that you wanna do for the pop-up shop. just you need to have a visual
like what its gonna looklike, how it's gonna look like and then do a rendering of it. and also for me is i would liketo know what the total costs of those putting it upand putting it down, all the time is and then how much money are you gonna be able to likeinvest in that pop-up shop. how long is it gonna be for? that's one thing for surebecause selling product is not gonna be the hard part.
it's how you're gonnalike be able to like, the location of whereyou're doing the pop-up shop and how lengthy of it you're gonna do and what you're gonnause as your social media to back that up. so you can start with like plants, not necessary florals so ifthey don't sell right away, you're not being able todispose of products that easily. succulents are great,air plants are great,
orchid plants are great ifyou want something flowery but there's also greatflowering plants out there that you can create a certain look and then it would be agreat fun pop-up shop. i hope that answered the question. you can always email me for more questions if you guys want, by the way. - so generous. i love what you justsaid too about the plants
because mayesh it doessell some plant material. that's not our core businessbut plants are huge right now. they're so big. there's articles if you justgoogle millennials and plants. the people are havingplants instead of babies. they are literally coveringour house in plants. it's just a good thing to be offering, not just from what eddie was saying because you can keep themaround for a lot longer
and they're kind of a goodinvestment to be selling, but just because they'reso on trend right now. so plants, i love plants. i have plants and i'm not a plant person. i don't have a green thumbbut i do have plans now. even though it's cool,what are they called? the fiddle fig leaf plant. - fiddlehead, fiddlehead, fiddlehead. - yeah, i'm have one of those big guys.
- okay, so now here's anotherquestion from melissa. what is your favorite flowerto work with right now? - viburnum is my favoriteflower of all time, believe it or not. i just like the way thenature of it is and the balls that are hanging froma really sturdy stem. of course, my first go to in flowers is always going to be roses because there's such a different variety
of them in colors and types, from like the gardenroses to the spray roses to the ecuadorean and from south africa and all that great stuff. so there's some amazingvarieties of roses. so that's obviously, butthen i also like to look at what's seasonallyavailable like ranunculus are beautiful and yummy right now. and tulips are beautiful,hyacinths are great.
so i mean, i'm not one of those designers that i'm like oh, my god, idon't like tropical flowers. i don't know what to do with them. i always find, i use thematerials in a kind of... i design hard and softif that makes any sense. like i'm very freely and prissy and i can do the romanticand i can do all that fluff but then i can designlike super masculine, super sexy, super sleek.
and again, it's the choices of flowers that you used in orderto create that look. - basically. - i love that you havelike a wide range too. i think it's really important. i hear a lot of designers about their look and in curating and making sure everything revolves around their look but i think what you'resaying is really important
because you have a widerange that you offer and it's really tailored to the clients and so you have a wide variety of clients. you have to be able to designall different types of ways and i think that's a really great thing that you're doing and youcan kind of show people. - well, it's so funny that you say that. it's completely true. i'm probably one of the only few designers
that will walk into mayeshand have no conceptual idea of what i want to do for the day. for acclaim, for those offloral subscriptions or anything and i can literally walk inand be inspired by what's there and create without a problem. and i don't have like, even though i studiedchemistry, believe it or not, there is no formula for me. it's like oh it's not fiveof this and 20 of this
and then two this and thenthis is what it's going to be. so i have a hard timedoing recipes for my team because i'm like flowers are so natural, they can't be so boxed. - right, right, yeah. - but i have anotherconcept that i'm working on. that's gonna be amazing andyou and i should talk offline because i don't wanna spill my beans of all these creativegreat ideas that i have
but i think that's somethingyou and i can talk about later. and then we can announceit to the world later. - always. - always.- i wanna be in that platform. yes. - i'm always, always kind of inspiring and also i wanna push people. like i do that with myclients all the time. i mean anybody that has anexperience working with me,
they know i listen tothem but then i push them a little to the edge. just enough. all right, another question for molly. she says any advice on how to set up and create polished proposals? - oh god, molly, this issuch a great question. as a creative person, i hate proposals. i hate them.
so like anytime i haveto create a proposal, like a client comes in or we're working with a party planner and whatever, i like literally would notprefer to do that if i can. okay, so what i would say isthere's programs out there. first of all, i have great teammembers that do that for me. thank god. i try to keep my proposalsnot too descriptive. because what they're really looking for
in the proposal is numbers. and usually, my presentations are a little bit different with clients. so the client will meet with me, the process is the clientwill meet with me and my team, we make notes, we kind ofdiscuss what their budget are so we have a kind of arange to design with. if i don't think it's realistic, i always say a fair amountof money to allot for flowers
is about and it's not a percentage, well, it is but not numberwise. it's for every hundredpeople, we normally think it's about seven to $8,000 in budget. so if you're having 400 people, you're really looking at$32,000 minimum in flowers. so how we create our proposals is we gather the informationthen we plug in the numbers and then we ask the clients to come back
to review the proposal and at that time, i've done either like chicken sketches, unless it's a really big wedding then i will make the investmentto doing renderings and, and then show the client that. so it only happens, i only do renderings when i'm hired to do my design services if that makes any sense. meaning, i get a fee for my design.
so it's not only theflowers i'm designing, i am putting the look andthe feel of this event. so if i have anything to do with lighting, i have to make money off of it or not a percentage offthe lighting company but meaning i get a flat fee and then i design withthe right team of people that we'll be using for production. if that makes any sense.
and then we go over it with the client. on site, in a one to one meeting rather than doing it on the phone because i think once you sendout a proposal to the client, what they're doing is they'relooking at two other bids and they're not tellingyou or they're telling you, either way, it doesn't really matter. so now, you're like you'vegot an a, b and a c proposal and all they're looking at is numbers
and they don't understandwhat they're getting for their money. so i think it's best thatyou sit down with your client and you explain thembecause there's always ways of like tailoring somethingand bringing it back down as long as you have thattransparent conversation with your client. great advice. - so i hope that answered that question.
a little like the answerbut i hope it answered. - i think it did. tell me, do you wanna keep on going or you have someone to meet soon? - i've got, no, well i've got 21% battery so i can take another questionbefore i like nowhere to be, oh my god, eddie fell out of the camera. i don't know where he is. - we don't you want youto fall out of the camera,
that's for sure. - no, no. - for all of you guys,we have like a bunch of other questions in here somaybe we can send them to you and your team and we canpost them in our show notes. does that sound good, eddie? - yeah, yeah, yeah, we can give you, if you wanna send out an emailto info@eddiezaratsian.com. that's our general email
but there's all of ourteam members look at that so we will try to answer as best as we can and as on a timely manner as we can. - right, right. and any questions that are left over too, guys, from the show,i'll send over to eddie and like i said, i'll try andget them added to the blog once we get that back. but we'll take one more because i feel
like this is a good one. - javier, hi. biggest fan, how you doing? - he wants to know how did you get started in the floral business? - i kind of fell intoit, believe it or not. i started in the balloon business in 1988. this is 30 years in this year that have been in business in august.
i started in a balloon business and had a corporate client at the time that was doing a renovation of their gym. so we ended up doing thesebig balloon sculptures for the opening, like amale and female working out out of balloons and the client said, "eddie, we want you to dosome floral arrangements "for this event." and i was like i don't knowhow to do floral arrangements.
i haven't even touched the flower. i mean i have always had greatsense of style and design. but she said "no." she said "if you couldn't dothat, you're a creative person. "i'm sure you can putsome stuff together." i mean she said it's notgonna be a really crazy budget but she wanted to besupportive of the business that we had just started. because i started thecompany with my parents.
and that became myfirst floral arrangement that i did for that clientwhich was a corporate client. not even a personal client. and if i show you thepictures to what i do now, that would be like those scandalous like before and afterpictures that you would see and those tabloid magazines. like really, this guy started like this? but anyways, nevertheless.
- all the picture of usso we look like in 1980s. - well, yeah. i woulda have long hair without this. and my unibrow would'vebeen showing literally, so. (laughing) - i love it but i think that's a perfect way to. - i think we said enough. i hope everyone enjoyed it
and i hope to be backto answer more questions besides this time. thank-- - for sure. well, i'm always game, i'malways looking for for guests to have on our show. i wanna do more show so i needto like beef up my guest list 'cause i need help. i need help, i can't do this by myself.
i can't talk to myself for,we're almost here for an hour and a half so this was amazing. thank you, eddie. remind everyone--- thank you, guys. - where they can get more information about your workshops, again. - yes, it's ateddiezaratsian.com/workshops but you'll see it. you should just reallydissect the the website.
it's pretty good, it's pretty good. - yeah, definitely go visit so that also you can watch thevideos, to shop the videos. you can check out hisfor all subscriptions. go to tic-tock. he's tic-tock site too, floral couture. did i say that right? - well, it's tictock.com. tictock.com.- ticktock.com.
- and then eddiezartsian.com. so both of those brands, yup. - awesome, thank you so much, eddie. i will let you go.- have a great rest of the day. - and wrap up the show. thank you, you too. bye.- thank you, thanks. bye.
- there we go. all right guys, we'rewrapping up the show. thank you for hanging in. i mean we're almost to an hour and a half. this was amazing. so much great content. i wanted to get to everyone'squestions and i still didn't. so like i said, i will tryand get those questions over to eddie and his team.
i'll get those answers for you guys. if you have any more that pop up in the next couple of minutes, go ahead and put them in there. i'll give you a fewmore minutes to do that and we're gonna wrap up. so i also wanted to make sure that you check out eddie's workshops, also check out our workshop tour
that we have going on at mayesh.com. we also have videos for you guys and a lots of greatinformation for you guys. we would try to keep youupdated on what is going on in the world of flowers. so if you are new to the show, make sure that you follow us, like us. i would really appreciate it. next, if you found value inour show, please share it.
gonna love the shares. and also, finally, ijust wanted to thank you for coming and being a part of a show. it would not be a show without you guys, without you guys watching,interacting with us. seriously, one of myfavorite parts of the month is doing the show with you guys. and as i mentioned, iwanna do more of this. and so i'm trying to figure that out
so let me know if you wanna see more. can you tune in every two weeks? i don't know, let me know. i wanna hear from you guys. i also wanted to let you guys know. so voice is huge. if you guys are into marketing, know that video and voiceare really, really important to your marketing plan.
and we don't do anything in voice so i don't have timeto do an extra podcast so what i just did andi just finished it up and i haven't launched it yet is i figured out a way to turn my videos, my mornings with mayeshvideos into podcasts. so i just finished up january. i will do the same with february, so that way i have a podcastthat you guys can listen to
and download on your phone. how cool is that? so look out for podcasts,mornings with mayesh podcast that is coming your way. if you guys have any otherthoughts on podcast for us, i'm totally up and game for that as well. and with that, i am gonna let you guys go. dave, shelley and i will beback with you guys next month. send in your questions, askus anything and with that,
i hope you guys have a rocking day and i will talk to you soon. bye, everyone.